Business mentorship
Focused, one-to-one support for farm and food entrepreneurs working through pricing, direct marketing, subscriptions, grant strategy, operational growth, or the next difficult decision.
Limited mentorship relationships
Mentorship speaking and advisory
Good ideas need to work in the real world.
I help farm and food-system leaders make clearer decisions, communicate with conviction, and build businesses and programs that work in the real world.
Nationally recognized agricultural leader.Farmer, strategist, and communicator with firsthand experience in direct-market agriculture, nonprofit communications, and rural advocacy.
Ways to work together
Practical support with a clear scope.
I take on a limited number of engagements where firsthand farming, business, communications, and policy experience can move the work forward.
Public speaking and workshops
Honest, useful conversations about independent farming, rural economies, humane agriculture, direct-market business, and building a food system with dignity.
Keynotes panels and workshops
Advisory roles
Strategic perspective for organizations, coalitions, foundations, and mission-aligned businesses that need a working farmer and communicator at the table.
Selective project and ongoing roles
About Anna
I understand both the plan and the pressure.
I am a farmer-operator, agricultural communications professional, and rural advocate. Since 2019, my wife and I have built Over the Moon Farm into a diversified direct-to-consumer livestock business serving customers locally and nationwide.
That work has taught me that a beautiful strategy is only useful if it survives tight margins, changing seasons, limited capacity, and the needs of real people. I bring that same practical discipline to every client engagement.
- OperatorCo-owner of Over the Moon Farm, a direct-market livestock and e-commerce business
- CommunicatorExperience building content and email strategy for a large farmer network
- LeaderBoard service with Iowa Farmers Union and Iowa Valley RC&D
- AdvocateState and national policy storytelling rooted in farmer experience
- StrategistMBA, University of Northern Iowa, 2026, paired with real operating experience
How I work
Clear thinking. Useful next steps.
I keep engagements focused, candid, and grounded in the actual capacity and constraints of the people doing the work.
Listen
Understand the goal, the pressure points, and the context behind the question.
Clarify
Separate the essential decision from the noise surrounding it.
Advise
Offer grounded perspective, useful questions, and practical options.
Move
End with a clear decision, a manageable next step, or a stronger shared direction.
Speaking and workshops
Honest conversations about food, farms, and power.
Available for keynotes, panels, facilitated conversations, and practical workshops for farmers, food-system leaders, and rural communities.
Building recurring revenue on the farm
What subscriptions can—and cannot—solve for direct-market businesses.
Communicating with farmers
How organizations can build trust without flattening farmers’ experience.
The farm was never the hard part
A grounded look at the structural barriers facing independent farmers.
Designing a dignified food system
Turning values into operating choices across marketing, sourcing, and policy.
Bring the right experience into the room.
Reach out about mentorship, a speaking invitation, or an advisory opportunity.